Gusto Food & Beverage is an innovative project that helps quality food & beverage producers to sell their products in the UK. A long experience in the UK market, a team of Food & Wine Experts, Chefs, and Sommeliers has been the basis for creating an original business model that overcomes many of the classic obstacles that a small company with quality products usually encounters when entering a complex market as the UK one, particularly after Brexit. Gusto Food & Beverage is a mix of Innovation and Tradition. Innovation as the sales are made through two specialist online platforms, one for B2C sales and one exclusively for B2B sales. But if today being present online is fundamental for an evolved company to keep up with the times, a sophisticated online platform alone is not enough when it comes to Food & Beverage products of excellence. A high-end product of extreme quality, perhaps even with an important price tag, needs to be presented, narrated, explained, and above all tasted in the right way and possibly introduced and explained with events designed ad hoc by professionals or, even better, by chefs and qualified experts. And this is the task of the Tradition of Gusto's aspect.